Welcome to DARK by Rior (“we”, “us”, “our”). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information, and your rights under Israeli law.
1. Controller & Contact Information
- Controller: DARK by Rior
- Address: [Your full business address in Israel]
- Email: [Your contact email]
- Phone number: [Your business phone]
2. Types of Personal Data We Collect
We may collect the following types of personal information:
- Identity data: name, date of birth (if applicable)
- Contact data: email address, phone number, postal address
- Payment data: credit/debit card details, billing address
- Technical data: IP address, browser type, device information, usage data, cookies
- Order history: products purchased, shipment data
- Marketing preferences: whether you wish to receive promotional communications
3. Legal Basis for Processing
Under Israeli law (Privacy Protection Law as amended by Amendment 13), we process personal data only when we have a legal basis. This typically means:
- Your informed consent, that is freely given, clear, for specific purposes (for things like newsletters or marketing)
- To fulfill a contract with you (for example, to process your order, deliver products, collect payment)
- To comply with legal obligations
4. Purposes of Processing
We use your personal data for the following purposes:
- To process and fulfill your orders, including delivery and payment
- To communicate with you (order confirmations, customer support, shipment updates)
- To improve our website, products, and services
- To send you marketing and promotional messages (only if you consent)
- To comply with legal obligations (e.g. accounting, tax, fraud prevention)
5. Disclosure / Sharing of Data
We may share your personal data with:
- Service providers who assist us (payment processors, logistics/shipping companies, IT services)
- Legal or regulatory authorities, when required by law
- Our affiliates or third parties only with your consent or as necessary for the purposes above
We will take steps to ensure that any third party we share data with has adequate safeguards and only uses the data for the agreed purposes.
6. Cookies and Tracking
We use cookies, web beacons, and similar technologies to:
- Ensure the proper functioning of the website
- Analyze how you use the website (analytics)
- Provide you with personalized content and offers
You may accept or decline cookies via your browser settings or via a cookie banner on the site. Some cookies are necessary for the site to function; others are optional (analytics, marketing, etc.).
7. Data Retention
We retain your personal data only as long as necessary for the purposes listed above, or as required by law. When the data is no longer needed, we will securely delete or anonymize it.
8. Security Measures
We take reasonable technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, restricted access by staff, etc.
9. Your Rights Under Israeli Law
Under Israeli law (including Amendment 13), you have certain rights as a data subject. These include:
- The right to access your personal data that we hold
- The right to correct inaccurate or incomplete data
- The right to delete or block data in certain circumstances
- The right to object to certain processing (e.g. for direct marketing)
- The right to withdraw consent, where applicable, without affecting past processing
- The right to be informed about data breaches (when required by law)
If you wish to exercise any of these rights, please contact us at the contact email above. We will respond in accordance with the timelines required by law.
10. Transfer of Data
If we transfer personal data outside Israel, we will do so only under circumstances permitted by Israeli law and ensure adequate protection (e.g. contracts, data transfer agreements) are in place.
11. Changes to This Privacy Policy
We may modify this Privacy Policy from time to time. When we make material changes, we will inform you via the website, email, or another suitable method before they take effect. The version with the “Last updated” date applies.
12. Governing Law & Dispute Resolution
This Privacy Policy is governed by the laws of the State of Israel. Any dispute arising under this Policy will be subject to the jurisdiction of the courts in Israel.
If you have any questions, concerns, or complaints about how we handle your personal data, please contact us at:
[controller contact information]
Thank you for trusting DARK by Rior with your privacy.